[marketraise int]

Link building has many procedures.You either do directory submissions or forum/article postings to get the link for your signature,you try social book marking or link exchanges.With the last update for Page Ranking and backlinks that Google made in February it has made it clear that any link pages containing the term "link" or any alpha numeric characters such as 1.html in their url will not be crawled or cached.So for analysts,web-masters who are looking to have their backlinks increased through reciprocal links better don't upload your page/pages as links.html solely for the reason Google will not crawl it.
Rather something like partner or resource will be better.

[Subesh]

Are press releases a good way to get traffic? Because I just did one and am not really getting any traffic yet.

[marketraise int]

You can't expect to get loads of traffic with a single press release can you.How many people does a single press release enable you to reach out too??A minimum of 5o press releases should take care off the traffic you would want to get.