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Old 08-03-2006   #1 (permalink)
kconnections
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Default How effective are banner ads

How effective do you guys feel banner ads are these days?
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Old 08-03-2006   #2 (permalink)
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Default Re: How effective are banner ads

They can be pretty effective. I know the footer banners I display on one of my forums gets hundreds of clicks each month and my forum isn't that popular. It really depends on location. Because of that, I would stay clear of advertising with banners on Google AdWords, since you don't know where your banners will be placed. In my experience with AdWords the banners have gotten the least amount of clicks.
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Old 08-03-2006   #3 (permalink)
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Default Re: How effective are banner ads

I try google ads. They aren't that effective since they're placed at the top. I'm looking for places and ways for them to get more clicks.
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Old 08-06-2006   #4 (permalink)
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Default Re: How effective are banner ads

from my experience, banner ads get one of the lowest CTR among ads these days, with all the contextual advertising. i'm talking about the top right spot of the website that host 468x60 pixel banners. Everyone seem to have developed ad blindness to ads on that particular spot
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Old 08-06-2006   #5 (permalink)
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Default Re: How effective are banner ads

I wouldn't recommend banner ads these days. It seems like targeted ads placed within the main content area get considerably greater attention.
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Old 08-08-2006   #6 (permalink)
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Default Re: How effective are banner ads

Dont have that much idea....
Know only Adwords
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Old 08-08-2006   #7 (permalink)
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Default Re: How effective are banner ads

Banner ads is coming less for both publisher & advertiser, they will delay the loading for the first and cost more for the second. I think that text ads with 4lines or embeded ads in content are better for both.
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Old 08-09-2006   #8 (permalink)
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Default Re: How effective are banner ads

Sometimes when they're loud and flashing they just irritate me.
If they're cleverly written I might click on them if they're on the top of my screen but if they're just flashing at me I tend to ignore them. They're a bit of a turn-off.
I also don't like the ones that follow you through every page by blocking your view of the page you're on until you tell the window to 'close'
I agree that blended and relevant ads work much better.
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Old 08-11-2006   #9 (permalink)
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Default Re: How effective are banner ads

I think banner ads are a waster. its all about the pay per lead or CPA models.
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Old 09-12-2006   #10 (permalink)
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Default Re: How effective are banner ads

they might become pretty effective really
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