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Old 10-17-2006   #1 (permalink)
Tucker
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Default Does the increase in publishers help advertisers?

It seems more and more people are getting in on publishing PPC for money. According to supply and demand, this means that the cost of PPC for advertisers goes down. Is this happening? Should publishers be happy about the increased interest in PPC publishing. Or, should publishers fear the according spam and click fraud?
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Old 10-30-2006   #2 (permalink)
mann3r
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Default Re: Does the increase in publishers help advertisers?

as the title of thread goes, it helps advertisers, why, of course increased on its visitors and potential buyers but note of publishers just making fool out of PPC.
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Old 10-30-2006   #3 (permalink)
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Default Re: Does the increase in publishers help advertisers?

Yeah the more people advertising your product the better. This is essentially what makes a PPC program successful, you gotta have a lot of honest publishers before you even start.

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Old 06-01-2007   #4 (permalink)
seojames
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Default Re: Does the increase in publishers help advertisers?

It does not affect many advertisers as many advertisers have opted out of the content network due to very poor conversion ratios and lots of click fraud.
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Old 06-02-2007   #5 (permalink)
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Default Re: Does the increase in publishers help advertisers?

It is good for any advertisers if the number of people promoting its products increase as they will present the product in their own way blended in their content but it is good untill all the publishers are faithful and the advertiser get some good results for his money sp[ent if they are fraud then he is in a big loss.
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Old 02-12-2008   #6 (permalink)
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Default Re: Does the increase in publishers help advertisers?

I also wondered about the same thing, as more and more people these days are running a website or forum or blog but who is going to give advertisements if every one is turning to be a publisher.
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