[Tucker]

We have a few threads about how to market a new site well, but what about an older site? What are some good and free ways to market and promote a older site that doesn't have as much traffic as it could?

[Dana]

I'd suggest building links through forums, blogs and article marketing.
Link sharing with related sites might also help as well as promotions to get people visiting the site...maybe an adsense ad or two too.
It depends upon the site. Different sites have different key indicators that bring in new traffic.

[mann3r]

i have seen sites who has regular visitors by just having links or software available for free download, I am not talking about softwares or download that are illegal but free created by the site owner, this will surely bring in traffic and they keep in returning to it.

[Dana]

good point, Mann3r.
Free e-books too...people love those and you can request their e-mail address and generate a customer mailing list from that

[robert]

social bookmarks, newsletters, trade links, forum signatures. all free, all great ways to increase traffic.

[ahkip]

if you want traffic fast, try stubmleupon exchange

[ryquest]

I would think that most of the marketing tactics used to build a new site would also be quite useful in building or rebuilding an older site.

[amygdala]

I would suggest you to refresh the site ( change some colours, maybe rewrite some of the content ) and then go ahead with the marketing ideas for new sites.

[SteveAR]

link exchange campaign is a good way. add a section to your site and get on these webmaster forums and start linking.

[tianlei]

Marketing an old site is just like marketing a new one. Offer people something that they want or need, and give them a reason to go to you instead of somewhere else.