[Tucker]

How do you write a good ad that will get clicked on by interested people, but interested people only? Do you have any tips?

[Dana]

I would say,
give enough information to make them want to click. If you write an informative article, give enough information to get their curiousity going so they'll click.
If you don't give enough away in your article, they won't be piqued. IF you give away too much, there's no need to click.

Make it keyword dense but not so dense it sounds cheesy.
I'm on a project right now that has me using keywords in the first sentence, last sentence and once in every paragraph. Sometimes it's tricky to get it in there that many times without giving away the fact that it's all about the keywords. Most people know that but will roll their eyes and X out of the page it it's too obvious (I know I do.)
There's no way to ensure that 'only' interested people click but you can make it appealing enough to convince people to do a double take.

[fastimprovement]

Dana, isn't Tucker talking about Adword ads? It seems you're talking about articles or site content ...

... and incidentally, there's an easier way to do it than keyword stuff in every paragraph :)

H

[Dana]

I guess you're right in a sense.. and your reply does pique ones curiousity to suggest that they click the link in your signature ;) so I guess I was right afterall and I think my advice applies to both ads and to articles because you do want to write an ad that makes people want to click as much as content that makes people want to click. I know that keyword density can be a bit overkill too..

[fastimprovement]

Hee hee ... well, the 'pique of the interest' was based on a technique I learned from a Google rep without them even realising it because he was simply boasting how cool Google's algorithms were for ranking page relevance and such-like, and I simply put two and two together ...

... but as it's not Adwords related, message me if you want more details on how to keyword stuff without keyword stuffing :)

H

[mann3r]

I think descriptive ad of the product or the site not some word that will keep everyone clicking it becuase they see you ad an eye catching but not interested on the product itself.

[kerrii]

I agree that the ad should say something different than the keyword. If the keyword you sign-up for is "fishing bait," you shouldn't have your ad be "fishing bait." Instead, you're ad should be even more descriptive so that only interested people click on it. For example, "buy cheap bait."

[jim123]

I was searching for the same from a time back . Thanks a lot for the informtion.....

[royale007]

Yes, i think you should provide the best information with taking the fact in the mind that what is basically required to the public...Your basic startergy should be that you have to make them click on our ad by hook or by crook.

[creativity11]

I think the ad should just catch the eyes in one flick only.. They should be informative and should fully benefit the customer.....