[kconnections]

You can use customer surveys to truly help your business. They provide you with an opportunity to see things from the point of view of your customers. They can identify those things that you do well and the areas where your business needs improvement.

[monkeyhead]

Originally Posted by kconnections

You can use customer surveys to truly help your business. They provide you with an opportunity to see things from the point of view of your customers. They can identify those things that you do well and the areas where your business needs improvement.

I second that. Answers collected can then also be generated into graphs and analysed to determine possible problems. They can also show areas of where your succeeding and areas of where you arent doing to well. When knowing these areas of concern and rectifying them , its asking for sucess
Matt

[zewlie]

Just don't force them on your customers. It puts me off when I get badgered into giving feedback.

That having been said, they are a great way to shape your business up for improvement.

[kconnections]

I agree with not forcing them on customers. It should be elective to take a survey. I think customers often want to express their thougths.