Yell.com - what is a lead?

claire · 07-11-2006

What does it mean when it says Yell pay for each lead refered?
Is it just someone submitting the form and being contactable, or do they
have to go on and purchase a product from Yell?
TIA.
Thanks
Claire

Francisjr · 07-12-2006

A lead is a person who can be contacted by the sales people for possible customer conversion.It is sometimes called indirect marketing.

07-11-2006	#1 (permalink)
claire Junior Member Join Date: Jul 2006 Age: 23 Posts: 5	Yell.com - what is a lead? What does it mean when it says Yell pay for each lead refered? Is it just someone submitting the form and being contactable, or do they have to go on and purchase a product from Yell? TIA. Thanks Claire

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07-12-2006	#2 (permalink)
Francisjr Member Join Date: Jul 2006 Age: 28 Posts: 61	A lead is a person who can be contacted by the sales people for possible customer conversion.It is sometimes called indirect marketing.

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