Tools above help you with monitoring.
I don't know about tools for site optimalization :?
Most important is content and style optimalization, here is nice article with basics
http://www.joomlaseo.net/Joomla/Sear...or-Joomla.html
Step 2 is add your site to catalogs.
Step 3 is links exchange and advertising.
If you have any questions - ask, I'll try to answer.
/edit
I'm testing WebSEO (desktop tool), looks good. It helpful software for SE monitoring and more. And its free (yet). Maybe you could try them?