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Thread: How much impact
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Old 08-01-2006   #5 (permalink)
kconnections
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Join Date: Jul 2006
Location: Small town in Pennsylvania, USA
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Default Re: How much impact

Quote:
Originally Posted by rykiel
Huge impact!

Take this for example. The company I work for has a website which sells journals to academic people. The previous design of the site was so horrible and so far behind that instead of generating sales, it was actually losing more. Our team came up with a new design, a clean and fresh look. We also added new features to the site. The overall enhancements done to the site had a huge impact and now, it is our second highest income-generating site.
That's a great example of how important the design of a website really is.
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